django.contrib.auth.models.Group models are a generic way of categorizing users so you can apply permissions, or some other label, to those users. A user can belong to any number of groups.

A user in a group automatically has the permissions granted to that group. For example, if the group Site editors has the permission can_edit_home_page, any user in that group will have that permission.

Beyond permissions, groups are a convenient way to categorize users to give them some label, or extended functionality. For example, you could create a group 'Special users', and you could write code that could, say, give them access to a members-only portion of your site, or send them members-only email messages.